Certified Home Seller Advisor®


Why Hire a Certified Home Seller Advisor®

As Certified Home Seller Advisors, Michael and Leilani West have a thorough knowledge of the real estate market in your area.  They will consider as many as 27 outside factors to accurately assess the value of your home.  Here’s a partial list of those factors.

  • Economic Indicators – Taking a look at the overall local and state economy and its effect on the price of your home.
  • Trend Analysis – Seeing whether the current market trends are more or less favorable for the style, location, demand and other factors for your home.
  • Absorption Rate within Local Market – Determining the number of homes being listed and purchased each month within your area.
  • Inventory of Short Sale Properties – Investigating how many area homes are distressed and what effect it’s having on the price of homes in your market.
  • Rent vs. Buy Trends – Taking a look at your market to determine if people are more likely to buy or rent and what the rents to purchases ratio is in your area.
  • Job Stability in Market/Unemployment – Checking the job market’s stability and who the major employers are at time you want to sell your home.

Combining all these factor provides Michael and Leilani with a perfect marketing picture so your home is priced and evaluated correctly.

A proper differentiation strategy can bring up to 18.6% more for your home.  Michael and Leilani use the following four-pronged approach.

  • Expert Staging Advice – Since research shows that staged homes sell quicker, Leilani, an Accredited Staging® Professional, will consult with you to determine what staging techniques will help your home look its best while it’s on the market.
  • Quality of Life Upgrade Analysis – Michael and Leilani will evaluate your property to determine upgrade recommendations, if any.
  • Professional Pre-Inspection – A pre-inspection of your home will determine if there are any issues that need to be addressed prior to selling your home.This also positions your home to attract a higher offer.
  • Home Warranty – Offering a home warranty has shown to sell a home faster and for 2.2% higher.

Michael and Leilani know how to help you capitalize on the differentiation strategy to get you up to 18.6% on your home.

As Certified Home Selling Advisors, Michael and Leilani invest significantly into getting your home maximum online and offline exposure.

They utilize a lot of methods including, but not limited to, the following.

    Online marketing programs
    Utilizing the top international real estate websites such as Realtor.com, Trulia, Zillow, Homes.com and others.
    Use professional photography to achieve the most flattering pictures of your home.
    Utilize demographics of buyers in your target market.
    Track leads and prospective buyers and report those leads to you.

Michael and Leilani have an Immediate Response System in place to respond to a prospective buyer’s call or email within as little as 60 seconds.  This results in more converted buyer leads.  The system includes the following.

  • Professionally Trained Sales Team – Committed to and held responsible for responding to buyer inquiries.
  •  Lead Follow Up Systems – Gets the largest amount of buyer lead traffic with Top 3 placement on Google, Yahoo and Bing.
  •  Buyer Loyalty Program – Utilizing past client and sphere of influence contacts
  • Coming Soon Listing Program – This lets buyers find your listing and want to learn more while you’re getting it ready for sale.

Michael and Leilani have mastered the art and science of negotiations.  Their expert negotiation strategies and advice can save you thousands at the bargaining table.

As Certified Home Selling Advisors, Michael and Leilani know that in order to utilize their professional home selling systems to get your home sold quickly, they need a team.  That’s why they’ve assembled a team of qualified specialists to make your sale go smoothly.

  • Market Research Team – They use all appropriate tools to assess critical data and trend analysis figures beyond what most real estate agents use.
  • Pre-Listing Team – This includes Leilani’s home staging expertise, a pre-inspection professional, home improvement team and services for moving and storage.
  • Marketing Team – This team is comprised of a listing and marketing coordinator, photographer and sign courier.
  • Closing Team – To make your closing effortless, Michael and Leilani have assembled a team to manage all aspects of your home’s sale.

Michael and Leilani West are dedicated to the success of selling your home quickly and smoothly while getting you the highest amount possible.